Part of the "THE SCHOLARS" initiative
Create a comprehensive public relations and marketing campaign around Baldwin County Schools that highlights the success of Baldwin High School graduates, current students, and previous graduates who contribute to the community. The campaign is intended to improve public perception of the school system, engage community stakeholders, and strengthen relationships between schools, students, business leaders, and residents. The recommendation also includes national service, a marketing/public relations campaign, mentorship, senior internships, summer work, and community service programming.
Tracks student ambassador program at each school/site to promote schools to visitors and the broader community.
Tracks social media campaign allowing community members to share photos.
Tracks total budget shown in the report.
Tracks campaign for local business partners to display signs/window stickers.
Tracks expected improvement in perception of the public school system through community involvement and service.
Tracks the report’s identified lack of support for the public school system.
Tracks review of the BCS Strategic Communications Plan for strengths and growth areas.
Tracks printing and distribution of campaign bumper stickers and car magnets.
Tracks number of students served by Baldwin County School System.
Tracks planning and execution of the formal campaign launch.
Tracks use of Baldwin High School graduate success stories and community contributions.
Tracks number of National Board Certified teachers as a success metric.
Tracks promotion of alumni who received technical certificates or secured skilled jobs after graduation.
Tracks use of national service as an avenue for engaging local citizens in public schools.
Measures increase in the number of partners and sponsors from within the local community year over year.
Tracks number of students participating in the College and Career Academy.
Tracks production of street signs featuring Baldwin County graduates for downtown Milledgeville lamp posts.
Tracks short videos of students, parents, teachers, administrators, coaches, and volunteers.
Tracks reported graduation rate performance compared with the state average.
Tracks reported improvement in graduation rates over the past four years.
Tracks whether stakeholders are given space to influence and lead communications strategies.
Tracks poverty context from the report.
Tracks focus groups and online surveys of BCS families and the greater Baldwin County community.
Tracks inclusion of previous graduates age 25+ in campaign stories.
Measures whether “I Am Baldwin County Schools” signs, stickers, and related materials are visible across town.
Tracks possible soft launch of the campaign at the BHS graduation ceremony.
Tracks production of the “I Am Baldwin County Schools” flip card video with the BoE PR Department.
Tracks auditing of current communication practices through focus groups and polls.
Tracks population context from the report.
Tracks collection of data such as graduation rate, job placement, awards, and other strengths.
Tracks annual merchandise budget for canvassing campaign.
Tracks academic growth resulting from specific curriculum/programming.
Tracks analysis of past strategy returns and audience targeting versus actual audience reached.
Tracks use of social media, canvassing, video advertising, event planning, and earned media.
Tracks distribution of marketing items at school, sporting, and community events.
Tracks whether the campaign shows the importance and value of strong public school education and graduates.
Tracks prior establishment of schools as AmeriCorps service locations.
Tracks refinement of public relations and marketing messages around Baldwin County Schools.
Tracks number of students participating in fine arts for their entire BCS careers.
Tracks whether campaign launch coincides with back-to-school festivities.
Tracks share of BCS students qualifying for and receiving free school lunch.
Tracks AmeriCorps service through local Communities in Schools programming.
Tracks creation and implementation of the new messaging campaign.
Tracks program requiring students to complete community service hours at local pre-approved nonprofits.
Tracks short-term internships where seniors shadow and work with local business owners.
Tracks parent involvement as an additional success metric beyond test scores.
Tracks mid-year evaluation and revisions to the implementation plan.
Tracks regular meetings of the task force supporting implementation.
Tracks use of Senior Corps programs for role models, mentors, and friends to youth.
Tracks budgeted start-up costs.
Tracks program helping Baldwin High School students secure local summer jobs.
Tracks recruitment of action team to design and order campaign swag.
Start-up costs (Annually) $30,000; Merchandise for canvassing campaign $30,000