Part of the "THE SCHOLARS" initiative
Create a broad, county-wide campaign to convince current citizens, potential employers, and future industries that Baldwin County is the education destination in Central Georgia. The initiative promotes public, private, liberal arts, technical, and workforce education options while linking education quality to workforce readiness, business attraction, student entrepreneurship, and future economic development. It includes the “Build Your Future in Baldwin” campaign, an annual student business plan competition, a student-operated storefront, and industry partnerships with Baldwin College and Career Academy.
Data point identified for campaign promotion and evaluation.
Tracks partnerships between current industries and Baldwin College and Career Academy.
Tracks student learning in customer service, management, accounting, human resources, marketing, and financial skills.
Data point identified for campaign promotion and evaluation.
Tracks whether Baldwin County is recognized as the “education destination” in Central Georgia.
Data point identified for campaign promotion and evaluation.
Data point identified for campaign promotion and evaluation.
Tracks whether education promotion contributes to improved economic development.
Tracks creation of the student-operated downtown storefront business.
Tracks student enrollment shown for Georgia College.
Data point identified for campaign promotion and evaluation.
Tracks student exposure to real-world industry experiences.
Data point identified for campaign promotion and evaluation.
Data point identified for campaign promotion and evaluation.
Tracks whether winning student entrepreneurs receive training on starting and running a business.
Tracks public school enrollment shown in the report.
Tracks volunteer hours from university/college programs supporting the business plan competition.
Tracks whether the initiative contributes to increased job availability.
Tracks total storefront budget shown in the report.
Data point identified for campaign promotion and evaluation.
Data point identified for campaign promotion and evaluation.
Tracks whether graduates remain in Baldwin County and become contributing members of the local economy.
Tracks prize money provided by a local bank partner for winning business plan.
Data point identified for campaign promotion and evaluation.
Tracks drop-out rate shown in the report.
Tracks total campaign budget.
Data point identified for campaign promotion and evaluation.
Tracks formal launch of the Build Your Future in Baldwin campaign.
Tracks annual lease cost for the storefront.
Measures whether enrollment grows across education levels.
Tracks initial operation and maintenance costs for the storefront.
Tracks total business plan competition budget.
Tracks improvement in public perception of the school system.
Tracks student enrollment shown for Central Georgia Technical College.
Data point identified for campaign promotion and evaluation.
Tracks student enrollment shown for Georgia Military College.
Tracks whether potential employers and future industries view Baldwin County favorably because of its education assets.
Tracks renovation costs for the storefront.
Tracks identification of campaign vendors and target audiences inside and outside Baldwin County.
Tracks school district ranking shown in the report.
Data point identified for campaign promotion and evaluation.
Data point identified for campaign promotion and evaluation.
Data point identified for campaign promotion and evaluation.
Tracks top student business ideas selected in high school and middle school classifications.
Data point identified for campaign promotion and evaluation.
Tracks identification of key statistics and data points for each educational opportunity.
Tracks creation of the annual business plan competition for student entrepreneurs.
Data point identified for campaign promotion and evaluation.
Tracks whether the campaign supports a broader, prepared workforce.
Tracks whether citizens publicly and positively support the local school system.
Tracks internship or project-based opportunities connected to local industries.
Tracks acquisition of sponsors and funding for the campaign.
Data point identified for campaign promotion and evaluation.
Tracks whether the campaign creates a positive image of educational opportunities in Milledgeville/Baldwin County.
Build Your Future in Baldwin campaign: Television and radio: $30,000; Publications and mailings: $20,000; Print ads: $15,000; Online and social media: $20,000; Billboards: $20,000; Special events: $30,000; Miscellaneous expenses: $10,000; Total: $145,000. Business Plan Competition: Annual investment fund: $50,000; Prize money from local bank partner: $5,000; Pitch competition event expenses: $2,000; Total: $57,000; 150 volunteer hours from university/college programs. Storefront: Renovation costs: $25,000-$100,000; Annual lease costs: $12,000-$15,000; Initial operation and maintenance: $15,000; Total: $52,000; approximately $5,000/year required for subsequent years.