Part of the "MILLENNIAL MINDS" initiative
Position downtown LaGrange as a unique cultural arts attraction for traveling millennials by focusing on free public art, music, streetscaping, façade updates, intentional business recruitment, and the LaGrange Art Museum. The recommendation encourages downtown LaGrange to capitalize on its existing merchant district by hosting First Fridays, creating weekend getaways, improving walkability, attracting retail and dining that appeal to tourists, incorporating The Thread, and using the LaGrange Art Museum as a stronger downtown event and visitor asset.
Tracks whether downtown recruits retail and dining businesses that appeal to tourists and millennials.
Tracks whether downtown LaGrange becomes more vibrant through events, public art, music, nightlife, and improved public spaces.
Tracks whether LaGrange becomes an easy choice for a millennial trip rather than a pass-through destination.
Tracks whether streetscaping, sidewalk extensions, and The Thread connection improve downtown walkability.
Tracks increased attendance at planned LaGrange Art Museum events.
Tracks increased sales at the Courtyard Marriott.
Tracks implementation of streetscape phases, including brick pavers, removable locking bollards, benches, landscaping, and sidewalk extensions.
Tracks increased sales in retail shops and restaurants.
Tracks preliminary attendance and then growth of attendance at First Fridays.
Tracks whether downtown LaGrange becomes a stronger attraction for various stages of the millennial generation.
Total Budget: $205,000. Advertising: $20,000; First Fridays for permits, band honorariums, etc.: $10,000; Streetscaping: $150,000; Signage: $10,000; Zoning: $15,000.