Part of the "I SAW THE SIGN" initiative
Reconnect Milledgeville/Baldwin County’s many “sub-communities” by improving and investing in the entry points to Milledgeville/Baldwin County and by improving the thoroughfares that lead drivers into downtown Milledgeville. The project recommends creating or replacing gateway signage with eye-catching, attractive signage true to the community’s brand; moving away from the current sign design toward a refreshed design; using icons and destinations such as the Old Capital Museum, Georgia Military College’s archway, GCSU columns, Andalusia, the lake, and the river; and investing in a comprehensive wayfinding signage system that extends to all parts of the community.
Visitation can be boosted by attracting more tourist spending, creating an opportunity to facilitate positive experiences, and potentially generating repeat visitation.
A good wayfinding system can have real financial rewards by improving access to a community and attracting and directing motorists to the town’s center and to attractions, venues, and services.
Businesses and municipalities have realized that well-oriented people are calmer, happier, and more likely to spend money and plan return visits.
The recommendation enhances the experience of visitors and residents by enabling them to arrive at their destination safely, find needed services, and leave with a positive perception of the community.
Total: $825,000. Entry Points: idea exploration and listening sessions $5,000; consultant to design signs $10,000; installation and fabrication of signs $250,000; landscaping and beautification at entry points $500,000; maintenance $10,000. Comprehensive Wayfinding Signage System: signs $20,000; rack cards $10,000; community guides $10,000; maintenance $10,000.