Part of the "MILLENNIAL MINDS" initiative
Market Pyne Road Park at West Point Lake as a millennial tourist destination through enhanced online presence and beautification of the physical grounds. The recommendation focuses on creating an easier campsite reservation process through an online portal, redeveloping existing campsites, introducing new camping experiences such as yurts, and adding millennial-friendly recreational activities such as kayaking, paddle boarding, water trampolines, floating water parks, and music festivals.
Tracks increased awareness of Pyne Road Park and its amenities.
Tracks whether the online portal improves the ability to search, view, and book West Point Lake experiences.
Tracks whether new activities and improved accessibility instill unity in the Troup County community and attract younger travelers.
Tracks whether the project generates new tourism at Pyne Road Park and West Point Lake.
Tracks tangible return on investment from park redevelopment and tourism improvements.
Tracks whether revenue generated from the improvements can support expanded staff such as a full-time marketing and communications coordinator and hospitality manager.
Tracks increases in reservations before, during, and after implementation.
Tracks occupancy increases at Pyne Road Park campsites and facilities.
Tracks addition of kayaking, water sports, water trampoline, floating water park, festivals, and related activities.
Tracks completion of campsite beautification and redevelopment, including yurts, amenities, benches, garden paths, and lighting.
Tracks increases in facility rentals.
Tracks improvements in quality of life for existing residents.
Total Budget: $366,000. Yurts (6): $210,000; Campsite Amenities: $50,000; Water Trampoline: $6,000; Shallow launch pad: $15,000; Advertising: $60,000; Part-Time Marketing/Communications Employee: $25,000.