Part of the "DESTINATION: GOOD LIFE" initiative
Create and sustain a Downtown Albany identity through placemaking improvements that make Downtown more visually appealing, welcoming, walkable, safe, and active. The recommendation includes streetscape improvements, parklets, district identity, public spaces, wayfinding, safety ambassador programming, National Night Out activation, downtown business gatherings, increased downtown lighting, murals, reintroduction of the turtles, a city pass, and a Blues & Brews Festival.
Tracks whether downtown business corridor activity increases as more residents and visitors come downtown and spend money.
Tracks whether Downtown Albany becomes understood as a unique place with a stronger look, feel, pride, and sense of belonging.
Tracks the expected increase in visitors walking through Downtown Albany.
Tracks whether Downtown Albany becomes a hub for tourism, shopping, culture, recreation, government, and business.
Tracks improvements to Downtown Albany’s public spaces through streetscapes, parklets, gathering places, wayfinding, lighting, murals, and public art.
Tracks whether the placemaking campaign accelerates the expansion of businesses and residents in the Downtown corridor.
Total: $1,895,300. Sidewalks: $1,400,000; Parklet Program: $15,000; Public Spaces: $150,000; Wayfinding: $150,000; Downtown Lighting: $100,000; Murals: $10,000; City Pass: $300; Blues & Brews Festival: $70,000.