Recommendations / Downtown Development / Big Idea #2: Building the Augusta You Imagine

Big Idea #2: Building the Augusta You Imagine

Part of the "THE YOUNG AND THE RESTLESS" initiative

Downtown DevelopmentAugusta/Richmond$500,000–$1,000,000

Overview

Launch a citywide beautification effort that revitalizes Augusta from downtown to the connector arteries, including those between the Airport, Fort Gordon, and I-20. The recommendation combines public art, school and community cleanup programming, code enforcement, design standards, facade improvement grants, safety measures, lighting improvements, litter prevention, and partnerships with civic and neighborhood organizations. The goal is to help Augusta live up to its “Garden City” identity, improve first impressions for visitors and residents, increase community pride, and make Augusta more attractive to millennials as a place to visit, live, work, and play.

Action plan

Short-term
Establish an afterschool cleanup program that gives students credit for cleaning up parts of Augusta; make cleanup an alternative to detention/suspension; create buzz for an upcoming design competition; prioritize main thoroughfares and gateways into the city, especially high-traffic routes around I-20, I-520, the airport, and Downtown; develop an education program for residents and businesses about maintaining property; partner with the local UGA Extension Office to include “hands-dirty” tips; distribute information electronically to real estate agents, mortgage offices, and neighborhood associations.
Medium-term
Create a bureau solely responsible for ensuring/enforcing codes, especially on weekends; contact Adopt-a-Highway to discuss partnerships with local Augusta businesses for sponsorship opportunities in exchange for cleaning up the community; host the design competition; implement a facade improvement grant program for business owners in targeted districts; develop a “Stormwater Category” program to help small businesses reduce stormwater fees and improve permeability through creative landscaping.
Long-term
Place a public art/photo opportunity in the center of Downtown Augusta to serve as a city centerpiece and recognizable attraction; publicly dedicate the winning sculpture; change Georgia legislation governing property tax sales to require cleanup and ensure purchasers maintain property and are reimbursable if property reverts to the original owner.

Expected impact

Projected Community Self SufficiencyCommunity

Tracks neighborhood response to beautification efforts.

Projected Service Delivery ImprovementEquity

Tracks education of property owners on their responsibilities.

Projected Maintenance SustainabilitySustainability

Tracks shift from initiative funding to maintenance funding once the community catches up.

Projected Formal AgreementsInstitutional

Tracks establishment of Keep Augusta Beautiful or Keep Richmond Co. Beautiful as an affiliate of Keep Georgia Beautiful.

Projected: 1 Affiliate organization
Projected Policy Reform SupportInstitutional

Tracks creation of a grace period for building owners to implement design changes.

Timeframe: Long-term
Projected Environmental SustainabilitySustainability

Tracks “Stormwater Category” program to improve permeability and reduce stormwater-system burden.

Projected Partner OrganizationsInstitutional

Tracks coordination with Augusta Council of Garden Clubs on existing projects and focus areas.

Projected: 1 Partner organization
Projected Recurring Revenue StreamsEconomic

Tracks attraction of residential developers and investors.

Projected Public Space ImprovementInfrastructure

Tracks lighting improvements throughout Downtown, especially around the convention and Riverwalk areas.

Projected Emergency ResponseInfrastructure

Tracks addition of call boxes for safety in targeted areas.

Projected Community Self SufficiencyCommunity

Tracks increased pride in property and community.

Projected Recurring Revenue StreamsEconomic

Tracks tourism and photo opportunity created by a public centerpiece.

Projected Transport ConnectivityEducational

Tracks beautification and cleanliness along connector arteries between the Airport, Fort Gordon, and I-20.

Projected: 3 Connector areas · Timeframe: Medium-term
Projected Student Support ServicesOperational

Tracks creation of a school cleanup program giving students credit for cleaning up Augusta.

Timeframe: Medium-term
Projected Public Space ImprovementInstitutional

Tracks citywide beautification from the outer connectors into the urban core.

Timeframe: Short-term
Projected Recurring Revenue StreamsEconomic

Tracks attraction of new businesses.

Projected Public Space ImprovementInfrastructure

Tracks increased walking police presence Downtown after dark.

Projected Demographic InclusionCommunity

Tracks Augusta becoming a destination for millennials to visit year-round.

Projected Implementation CompletionInstitutional

Tracks hosting of the design competition.

Projected Transport ConnectivityInfrastructure

Tracks prioritization of main thoroughfares and gateways into the city.

Projected Vulnerable PopulationsInfrastructure

Tracks cleanup assistance for elderly and impoverished property owners.

Projected Policy AlignmentOperational

Tracks use of existing codes as an economic development tool.

Timeframe: Long-term
Projected Partner OrganizationsInstitutional

Tracks likely partnerships and resources listed in the report.

Projected: 13 Partners / resources · Timeframe: Long-term
Projected Partner OrganizationsInstitutional

Tracks electronic distribution of property-maintenance information to real estate agents, mortgage offices, and neighborhood associations.

Projected: 3 Distribution groups
Projected Multi Year FundingSustainability

Tracks possible traffic study cost.

Projected: 3,000 Dollars per intersection
Projected Public Service AccessCommunity

Tracks improved visitor impression from main roadway connectors and Downtown.

Timeframe: Medium-term
Projected Multi Stakeholder InvolvementInstitutional

Tracks community competition or public art process for creating the symbol of Augusta.

Timeframe: Medium-term
Projected Service Delivery ImprovementInfrastructure

Tracks streamlining of codes, maintenance, and unsafe-building processes.

Projected Departments InvolvedInstitutional

Tracks creation of a bureau solely responsible for ensuring/enforcing codes.

Projected: 1 Bureau
Projected Public Space ImprovementInstitutional

Tracks creation of a public symbol of Augusta through sculpture, monument, painting, or mural.

Timeframe: Medium-term
Projected Policy AlignmentInstitutional

Tracks compliance by property owners and residents with codes and laws already in place.

Projected Policy Reform SupportSustainability

Tracks proposed change to Georgia law governing tax sales.

Projected Recurring Revenue StreamsEconomic

Tracks whether beautification makes guests want to stop and explore Augusta.

Timeframe: Medium-term
Projected Service Delivery ImprovementCommunity

Tracks resident and business education program about property maintenance responsibilities.

Timeframe: Long-term
Projected Multi Year FundingSustainability

Tracks medium-term funding range to front costs for abandoned structures, overgrown vegetation, and facade improvement.

Projected: 6,000,000-8,000,000 Dollars
Projected Public Private PartnershipsInstitutional

Tracks Adopt-a-Highway partnerships with local Augusta businesses for cleanup sponsorship opportunities.

Projected Facility UpgradesInfrastructure

Tracks implementation of a facade improvement grant program for business owners.

Projected Public Space ImprovementInfrastructure

Tracks placement of public art/photo opportunity in the center of Downtown Augusta.

Timeframe: Short-term
Projected Service Delivery ImprovementInstitutional

Tracks litter prevention, fines, and community/neighborhood cleanups.

Projected Public Space ImprovementInfrastructure

Tracks visible product from beautification efforts as a measure of success.

Projected Multi Year FundingSustainability

Tracks recurring allotment for public art.

Projected: 500,000 Dollars recurring
Projected Community Self SufficiencyCommunity

Tracks Augusta visually living up to its “Garden City” name.

Key stakeholders

City of AugustaRichmond CountyRichmond County School SystemAugusta City CouncilRichmond County CommissionersRichmond County Sheriff’s DepartmentAugusta City Police DepartmentAugusta Economic Development AuthorityAugusta Council of Garden ClubsKeep Georgia BeautifulKeep Augusta Beautiful or Keep Richmond Co. BeautifulLocal Legislative DelegationUGA Extension OfficeAugusta CSRA Habitat for HumanityTurn Back the BlockIcebox MinistriesAdopt-A-HighwayAugusta schools and universitiesLocal and national artists in Augusta and around the countryLocal Augusta businessesBusiness owners in targeted districtsProperty ownersElderly and impoverished property ownersReal estate agentsMortgage officesNeighborhood associationsStudentsResidentsVisitorsMillennialsNew businessesResidential developers and investors

Estimated budget

Short-term: education programs for schools and community cleanup depending on marketing strategy and materials; traffic study, if needed, approximately $3,000 per intersection. Medium-term: $6-$8 million for City of Augusta/Richmond County to front money to tear down abandoned structures, maintain overgrown vegetation, and initiate the facade improvement program; funds recovered from programs should eventually make the program self-funded; city should consider a “maintenance” line item in new road construction and streetscape projects. Long-term: recurring $500,000 allotment to public art as a starting point for beautifying the city.