Recommendations / Downtown Development / Big Idea #1: Main Street Americus

Big Idea #1: Main Street Americus

Part of the "Attracting Young, Entrepreneurial and Retiree Populations" initiative

Downtown DevelopmentAmericus/SumterNot specified

Overview

Bring people and businesses back to downtown Americus by using community engagement, downtown storefront activation, residential incentives, food and drink districts, bike share, cultural programming, community markets, festivals, tourism packages, workforce development, transit connections, anchor-institution investment, and advanced manufacturing partnerships.

Action plan

Short-term
Create a community engagement process using local decision makers, influencers, business owners, community leaders, political leaders, real estate owners, corporate citizens, and citizens; identify ten committed and engaged core members; hold a three-session public roundtable series; activate vacant storefronts with pop-up exhibitions/events; explore downtown living incentives; begin branding and social media/mobile app work; explore food truck or temporary food events; support farmers market and community market planning.
Medium-term
Coordinate pop-up programs through the DDA or 501(c)(3) structure; implement residential incentive packages; develop a food/drink “Gastro District”; pursue bike share partnerships; expand farmers market programming; develop a member-owned community grocery/co-op concept; create annual film, arts/food, and music festivals; develop downtown career development and entrepreneur training programming; explore a trolley/transit route between key destinations.
Long-term
Build long-term downtown identity through festivals, tourism packages, mobile/app-based historic storytelling, anchor-institution investment, advanced manufacturing partnerships, expanded workforce development, downtown living, transit connections, and a stronger local business ecosystem.

Expected impact

Projected Recurring Revenue StreamsEconomic

Tracks local lodging capacity related to tourism and events.

Projected: 299 Total hotel rooms
Projected Community Self SufficiencyCommunity

Tracks civic/public engagement as the foundation for downtown strategy.

Timeframe: Short-term
Projected Implementation Phase CountCommunity

Tracks public roundtable session series.

Projected: 3 Sessions · Timeframe: Short-term
Projected Implementation CompletionCommunity

Tracks Session Three prioritization of short- and long-term actionable proposals.

Projected: 1 Prioritization session · Timeframe: Short-term
Projected Community Self SufficiencyCommunity

Tracks Session Two focus on envisioning downtown in ten years.

Projected: 10 Year vision · Timeframe: Short-term
Projected Program EnrollmentEconomic

Tracks summer theater camp for youth.

Projected: 1 Summer theater camp · Timeframe: Medium-term
Projected Public Transit UseEconomic

Tracks Minneapolis Nice Ride new rider benchmark.

Projected: 23 Percent
Projected Environmental SustainabilitySustainability

Tracks environmental benefits of local food and reduced transportation impact.

Timeframe: Medium-term
Projected Program Capacity GrowthCommunity

Tracks creation of three annual arts events.

Projected: 3 Annual events · Timeframe: Medium-term
Projected Recurring Revenue StreamsEconomic

Tracks Montreal Bixi bike share job creation precedent.

Projected: 400 Jobs
Projected Recurring Revenue StreamsCommunity

Tracks food/drink district benefits including food, drink, social gathering, and local anchor activity.

Projected: 4 District functions · Timeframe: Medium-term
Projected Program Capacity GrowthCommunity

Tracks restaurant crawl and food/drink competition concept.

Timeframe: Medium-term
Projected Public Private PartnershipsEconomic

Tracks transit/trolley concept connecting hospital, GSW, airport, and downtown.

Projected: 4 Key stops · Timeframe: Long-term
Projected Public Transit UseEconomic

Tracks Denver B-Cycle precedent for replacing car trips with bike rides.

Projected: 43 Percent of users
Projected Community Self SufficiencyEconomic

Tracks the overall goal of bringing people and businesses back to Downtown Americus.

Projected Advisory Committees CreatedInstitutional

Tracks advisory board for festivals and events.

Projected: 1 Advisory board · Timeframe: Medium-term
Projected Facility UpgradesInfrastructure

Tracks Furlow School renovation as a downtown living/community development example.

Projected: 1 Renovation example
Projected Policy AlignmentEconomic

Tracks incentive package for downtown residential development.

Timeframe: Medium-term
Projected Multi Stakeholder InvolvementCommunity

Tracks the core committed group for community engagement.

Projected: 10 Core members · Timeframe: Short-term
Projected Public Transit UseEconomic

Tracks Paris Vélib cycling increase benchmark.

Projected: 70 Percent cycling increase
Projected Accessibility ExpansionEquity

Tracks SNAP/food stamps, WIC, retiree discount programs, and transportation support for low-income families and seniors.

Projected: 4 Access supports · Timeframe: Medium-term
Projected Recurring Revenue StreamsInfrastructure

Tracks bike share’s potential as a strong revenue and job generator.

Timeframe: Medium-term
Projected Recurring Revenue StreamsEconomic

Tracks designation of a food/drink district or “Gastro District.”

Projected: 1 Food/drink district · Timeframe: Medium-term
Projected Policy AlignmentEconomic

Tracks discounted or removed food truck fees.

Timeframe: Short-term
Projected Execution RiskOperational

Tracks insurance policy coverage needed for pop-up arrangements.

Timeframe: Medium-term
Projected Facility UtilizationEconomic

Tracks activation of vacant storefronts through pop-up exhibitions/events.

Timeframe: Short-term
Projected Recurring Revenue StreamsEconomic

Tracks foot traffic and browsing generated by pop-up retail and events.

Timeframe: Short-term
Projected Formal AgreementsSustainability

Tracks use of a 501(c)(3) nonprofit as organizing structure for pop-up programs.

Projected: 1 Organizing entity · Timeframe: Medium-term
Projected Workforce Training CompletionInfrastructure

Tracks downtown career development center service categories.

Projected: 5 Service categories · Timeframe: Medium-term
Projected Community Self SufficiencyCommunity

Tracks Session One focus on identifying what makes Downtown Americus unique.

Projected: 1 Session · Timeframe: Short-term
Projected Recurring Revenue StreamsEconomic

Tracks downtown economic development as a tool to attract young people, entrepreneurs, and retirees.

Projected Technology SystemsInstitutional

Tracks advanced manufacturing/3-D printing partnership exploration.

Projected: 1 Partnership exploration · Timeframe: Long-term
Projected Community Self SufficiencyCommunity

Tracks expansion of farmers market programming and small-scale farming.

Timeframe: Medium-term
Projected Recurring Revenue StreamsCommunity

Tracks member-owned community grocery or co-op concept.

Projected: 1 Community market/co-op · Timeframe: Medium-term
Projected Housing CapacityInfrastructure

Tracks downtown residential development and downtown living.

Projected: 24-hour Vitality goal · Timeframe: Medium-term
Projected Program Capacity GrowthCommunity

Tracks three-night music festival concept.

Projected: 3 Nights · Timeframe: Medium-term
Projected Learning Resource DistributionCommunity

Tracks market programming categories such as cooking demos, gardening demos, and children’s activities.

Projected: 3 Programming categories · Timeframe: Medium-term
Projected Program Capacity GrowthCommunity

Tracks film festival as a low-effort event option with lower tourist potential.

Projected: 1 Film festival · Timeframe: Medium-term
Projected Institutional Support LevelOperational

Tracks community investment from anchor institutions.

Timeframe: Long-term
Projected Transport ConnectivityInfrastructure

Tracks bike share as an alternative transportation option.

Timeframe: Medium-term
Projected Service Delivery ImprovementCommunity

Tracks tourism packages and market segmentation for visitors.

Timeframe: Medium-term
Projected Program Capacity GrowthCommunity

Tracks week-long arts and food festival concept.

Projected: 1 Week-long festival · Timeframe: Medium-term
Projected Technology SystemsEducational

Tracks downtown voice through social media and mobile app/tour guide.

Projected: 1 Mobile/social guide concept · Timeframe: Medium-term
Projected Recurring Revenue StreamsInstitutional

Tracks entrepreneur training tied to downtown real estate and business growth.

Timeframe: Medium-term
Projected Recurring Revenue StreamsEconomic

Tracks small-scale local food production and local economic circulation.

Timeframe: Medium-term
Projected Recurring Revenue StreamsOperational

Tracks possible manufacturing job creation and return of manufacturing.

Timeframe: Long-term
Projected Resource ReusabilityEconomic

Tracks local sourcing from farmers and distributors through community market.

Timeframe: Medium-term
Projected Public Transit UseEconomic

Tracks bike share program as mobility, tourism, and downtown branding strategy.

Timeframe: Medium-term
Projected Public Transit UseEconomic

Tracks Lyon Vélo’v first-year new rider benchmark.

Projected: 96 Percent
Projected Recurring Revenue StreamsOperational

Tracks purchasing-local benchmark from university precedent.

Projected: 10 Percent of expenditures

Key stakeholders

City of AmericusSumter CountyDowntown Development AuthorityChamber of CommerceLocal decision makers and influencersBusiness ownersPhilanthropic and community leadersPolitical leadersReal estate ownersCorporate citizensAmericus citizensSmall group of core committed membersSmall number of additional engaged members501(c)(3) nonprofit coordinating entityLocal authors and photographersLocal artistsGeorgia Southwestern State University art departmentsOther area art departmentsLake Blackshear Regional LibraryCafé CampesinoCivic SpacesDowntown residents and rentersPrivate investorsFurlow School building partnersExisting restaurants on town outskirtsLocal producersGeorgia OrganicsNew restaurants or food producersGeorgia Southwestern State UniversityPhoebe SumterLocal Hospital AuthorityHealth Insurance CompaniesFood Co-opsTourism CouncilKoinonia FarmsWhite Oak PasturesCommunity Supported Agriculture groupsArea garden clubsLocal bakeries and restaurantsLow-income families and seniorsGeorgia Council for the ArtsGeorgia Department of Economic DevelopmentCity leadersGeorgia Southwestern studentsLocal hotels and B&BsEconomic Development EntitiesLocal educatorsRylander TheatreSumter Players’ JestersHigh school studentsAdult residentsGeorgia PowerGeorgia Institute of TechnologySouth Georgia Technical College

Estimated budget

No single total budget is visible in the provided pages. Some elements mention no-cost/low-cost engagement, possible reduced rent or tax breaks for pop-ups, incentives for downtown living, discounted/removed fees for food trucks, public-private bike share, and anchor-institution/local investment.