Recommendations / Civic Engagement / Big Idea #1: Bridging the Gap: A Community Plan

Big Idea #1: Bridging the Gap: A Community Plan

Part of the "DALTON UNITED/UNIDOS" initiative

Civic EngagementDalton-Whitfield Under $250,000

Overview

Create a community engagement plan for Dalton by building a city-led research, design, and engagement process with input from residents, community associations, City department staff, service providers, and partner organizations. The initiative recommends partnering with local organizations such as Whitfield County, CLILA, Dalton State College, Dalton-Whitfield Joint Development Authority, and Believe Greater Dalton, while eventually creating a Director of Community, Cultural Engagement, and Inclusion position to manage community engagement, programming, partnerships, inclusion work, and long-term community trust-building.

Action plan

Short-term
Begin planning and preparation by developing a community-led research and design process. Use action guides to support stakeholders in understanding the engagement initiative, build partnerships with local groups and service providers, create a stakeholder interest map, create an outreach plan, form alliances or partnerships, develop a memorandum of understanding, and begin establishing a board or committee that can help facilitate a city-wide engagement meeting.
Medium-term
Develop the story by using community input to create inclusive and equitable programs with broad reach through education, sound doctrine, and clear strategies for bridging gaps. Train staff and elected officials through facilitated conversations on race equity and diversity. Continue collaboration with participants, community institutions, and the City to advance agreed-upon programs, then conduct an assessment after year one to determine the success of current programming and explore new ideas as needed.
Long-term
Continue creating a sustained engagement culture in Dalton. Promote participation in programs and institutions, validate engagement success, present to council the need for a continued leadership role, and potentially move toward creating a Director of Community Engagement position. Long-term focus areas include expanding participation and engagement, racially just community policing, diverse and affordable housing, welcoming and inclusive environments, public-space use, and low-cost transportation options.

Expected impact

Projected Operational CostOperational

Tracks Director of Community Engagement salary.

Timeframe: Long-term
Projected Operational CostOperational

Tracks Year 3 total engagement budget.

Timeframe: Medium-term
Projected Operational CostOperational

Tracks Year 2 total engagement budget.

Timeframe: Medium-term
Projected Operational CostOperational

Tracks additional benefits for the Director position.

Timeframe: Long-term
Projected Resident Retention ImpactCommunity

Tracks retention rate of community members and stakeholders willing to return over time.

Timeframe: Long-term
Projected Partner OrganizationsInstitutional

Tracks local, regional, and state organizations identified as partners/resources for the community engagement plan.

Timeframe: Short-term
Projected Interagency CollaborationInstitutional

Tracks collaboration across City departments, local agencies, nonprofits, service agencies, business owners, school leaders, and public officials.

Timeframe: Medium-term
Projected Resident Retention ImpactCommunity

Tracks community member churn rate over time.

Timeframe: Long-term
Projected Community Awareness CampaignCommunity

Tracks effectiveness of the board and Director’s campaigns and programs.

Timeframe: Long-term
Projected Community EventsCommunity

Tracks annual community focus group meetings included in the engagement budget.

Timeframe: Short-term
Projected Operational CostOperational

Tracks Year 1 total engagement budget.

Timeframe: Short-term
Projected Participation RateCommunity

Tracks most active members and member-led subgroups in the community.

Timeframe: Medium-term
Projected Public Trust ScoreCommunity

Tracks increased trust and “Dalton Pride” created through direct and indirect communication with diverse communities.

Timeframe: Long-term
Projected Community EventsCommunity

Tracks annual community events included in the engagement budget.

Timeframe: Short-term
Projected Public Trust ScoreCommunity

Tracks residents who refer the community to others as a sign of deeper engagement and community value.

Timeframe: Long-term
Projected Civic Engagement GrowthCommunity

Tracks program engagement growth rate for Dalton’s community engagement initiatives.

Timeframe: Long-term
Projected Civic Engagement GrowthCommunity

Tracks increases in Hispanic engagement and participation, including voting, board members, city employees, community events, and business chamber members.

Timeframe: Long-term
Projected Operational CostOperational

Tracks Year 4 total engagement budget including recruitment, Director salary, and benefits.

Timeframe: Long-term
Projected Staff RequiredOperational

Tracks creation of the Director of Community Engagement position.

Timeframe: Long-term
Projected Public Trust ScoreCommunity

Tracks long-term community members and residents who respond positively to community surveys.

Timeframe: Long-term
Projected Multilingual OutreachEquity

Tracks inclusive engagement with non-English speaking residents and populations from many racial, ethnic, and cultural backgrounds.

Timeframe: Medium-term

Key stakeholders

City of DaltonDirector of Community, Cultural Engagement, and InclusionCoalition of Latino LeadersBelieve Greater DaltonBelieve Greater Dalton Steering CommitteeWhitfield CountyDalton State CollegeDalton State College SAVE ProgramDalton-Whitfield Joint Development AuthorityChamber of CommerceLatino American AssociationGeorgia Association of Latino Elected OfficialsGeorgia Department of Community AffairsGeorgia Municipal AssociationGeorgia TechCity of AtlantaCity of DecaturLocal Community AssociationsService ProvidersFaith-Based InstitutionsBusiness OwnersSchool Leaders

Estimated budget

Budget table shows Year 1 total of $84,640.00, Year 2 total of $87,179.20, Year 3 total of $89,794.58, and Year 4 total of $196,988.43. Budget items include community events estimated at 1% of citizens at $50 each for two major events annually; community focus groups estimated at 1% of citizens at $40 each for three focus-group meetings annually; promo materials/general supplies; recruitment in Year 4; Director of CE salary of $79,500 in Year 4; and additional benefits of $20,000 in Year 4.