Recommendations / Civic Engagement / Big Idea #3: Connectivity - Intangible

Big Idea #3: Connectivity - Intangible

Part of the "ACDC - Arts & Culture Douglas County" initiative

Civic EngagementDouglasville/Douglas$250,000–$500,000

Overview

Create an overarching culture, arts, tourism, and recreation advisory organization within Douglasville and Douglas County to increase collaboration between governments, businesses, organizations, and individuals in these quality-of-life fields. The organization may implement recommendations and maintain them once activated and in place.

Action plan

Short-term
Create an alliance/commission composed of all arts/culture/business groups and government entities in the community to meet quarterly/monthly. Create a dynamic app that promotes things to do, places to visit, restaurants to eat, etc.
Medium-term
Create a centralized marketing/information distribution network for various arts and culture organizations.
Long-term
Create a unified tourism marketing program that maximizes events/funding while leveraging local funds. Adopt a full rebranding campaign to create a unified voice from Douglas County and Douglasville. Create a unified parks and recreation master plan that connects leisure assets of both the city and county.

Expected impact

Unified Parks and Recreation Master PlanInstitutional

Tracks creation of a unified parks and recreation master plan connecting leisure assets of city and county.

Timeframe: Long-term
Tourism Marketing Development BudgetOperational

Tracks estimated development budget for the unified tourism marketing program.

Projected: $75,000 Dollars · Timeframe: Medium-term
Volunteerism IncreaseCommunity

Tracks expected increase in volunteerism.

Places to Visit PromotedEconomic

Tracks promotion of local places to visit through the app or shared information system.

Timeframe: Short-term
Cohesive Message to Residents and VisitorsCommunity

Tracks whether the community develops and shares a cohesive message to residents and visitors.

Unified Tourism Marketing ProgramEconomic

Tracks creation of a unified tourism marketing program for Douglasville and Douglas County.

Timeframe: Long-term
Productivity and Efficiency SpikeOperational

Tracks whether governments and community organizations see a spike in productivity and efficiency.

Tourism Marketing Yearly Budget CommitmentSustainability

Tracks yearly budget commitment for unified tourism marketing.

Projected: $250,000 Dollars per year · Timeframe: Medium-term
Unified Tourism Marketing Program Total BudgetOperational

Tracks total medium-term budget for the Unified Tourism Marketing Program.

Projected: $475,000 Dollars · Timeframe: Medium-term
Unified Voice / Rebranding CampaignCommunity

Tracks adoption of a full rebranding campaign creating a unified voice from Douglas County and Douglasville.

Timeframe: Long-term
Quarterly or Monthly MeetingsOperational

Tracks whether the commission meets quarterly or monthly.

Timeframe: Short-term
Restaurants PromotedEconomic

Tracks promotion of restaurants to eat through the app or shared information system.

Timeframe: Short-term
Tourism Marketing Implementation BudgetOperational

Tracks estimated implementation budget for the unified tourism marketing program.

Projected: $150,000 Dollars · Timeframe: Medium-term
Cross-Sector CollaborationInstitutional

Tracks increased collaboration between governments, businesses, organizations, and individuals.

Visitor SatisfactionCommunity

Measures visitor satisfaction with the community and its offerings.

More Efficient and Cohesive GovernmentsOperational

Tracks expected improvement in government efficiency and cohesion from the commission.

Volunteerism MetricsCommunity

Tracks volunteerism metrics for individual organizations and/or events.

Unified Community Calendar and AppOperational

Tracks whether the community creates a unified calendar and app housing all activities.

Best-Practice Communication With Regional LeadersInstitutional

Tracks communication with local neighbors and regional leaders to understand best practices.

People, Industries, and Businesses AttractedEconomic

Tracks whether improved collaboration and cohesive messaging attract people, industries, and businesses.

Message Dissemination EffectivenessOperational

Tracks whether the message is being disseminated properly.

Event Attendance MetricsCommunity

Tracks attendance metrics for individual organizations and/or events.

Unified Parks and Recreation Master Plan BudgetOperational

Tracks long-term budget for the unified parks and recreation master plan.

Projected: $50,000 Dollars · Timeframe: Long-term
Resident SatisfactionCommunity

Measures resident satisfaction with the community and its offerings.

Dynamic Community AppOperational

Tracks creation of an app promoting things to do, places to visit, restaurants to eat, etc.

Projected: 1 App · Timeframe: Short-term
Additional Community Event EngagementCommunity

Tracks expected additional engagement in community events.

Centralized Marketing / Information Distribution NetworkOperational

Tracks creation of a centralized marketing and information distribution network for arts and culture organizations.

Timeframe: Medium-term
Cultural Collaboration Commission CreatedInstitutional

Tracks creation of an overarching culture, arts, tourism, and recreation advisory organization.

Projected: 1 Commission · Timeframe: Short-term

Key stakeholders

Douglas CountyCity of DouglasvilleCity of Villa RicaCity of AustellDouglasville Downtown Development AuthorityDouglasville Main StreetDowntown Merchants AssociationDouglas County Chamber of CommerceDouglasville Convention & Visitors BureauDouglas County Convention & Visitors Bureau / Courthouse MuseumCultural Arts Council of Douglasville/Douglas CountyDouglasville Parks and RecreationDouglas County Parks and RecreationFriends of Sweetwater Creek State ParkArts/culture/business groupsGovernment entities in the communityCommunity development organizationsTourism organizationsArts/cultural organizationsBusinessesOrganizationsIndividuals in the communityResidentsVisitorsRestaurantsCultural Collaboration CommissionNewly elected City and County leadershipInterested and passionate citizensGovernment organizations/agenciesLocal neighbors and regional leadersColumbus Consolidated GovernmentNorth Star Research Brand StudySouthwest Virginia Cultural Heritage CommissionCrooked Road: Music Heritage TrailDouglasville Convention and Visitors BureauDouglas County Tourism OfficeDDA/Main Street programLocal marketing agenciesRegional marketing agenciesNational marketing agenciesSelected branding/marketing firmPartner organizations contributing to campaignCommunity organizations

Estimated budget

Medium-term: $475,000 for Unified Tourism Marketing Program, including estimated development budget $75,000, estimated implementation budget $150,000, and estimated yearly budget commitment $250,000. Long-term: $50,000 for Unified Parks and Recreation Master Plan.